Degrees Offered:
- B.A.: Marketing
Course Listings
- Click here to read complete descriptions of the Marketing courses offered at Wittenberg.
Degree Requirements:
Major in Marketing (56 credits)
Required Courses – 44 credits
ACCT 225 Financial Accounting – 4 credits
ACCT 226 Managerial Accounting – 4 credits
BUSN 210 Business & Economic Statistics – 4 credits
BUSN 212 Business Research Methods – 4 credits
BUSN 330 Financial Management – 4 credits
BUSN 340 Marketing Management – 4 credits
BUSN 365 Managing Effective Organizations – 4 credits
BUSN 442 Creative Promotion Strategy – 4 credits
BUSN 460 Strategic Planning & Policy – 4 credits
ECON 200 Principles of Economics – 4 credits
Required professional experience: BUSN 381 or approved internship – 0-4 credits
Electives for Marketing Major – 12 credits
Three courses chosen from the following (one of which must have BUSN prefix):
- ART 145 Digital Imaging – 4 credits
- ART 242 Digital Photography – 4 credits
- ART 280 (Approved Topics) – 4 credits
- CMDM 206 Reasoning & Communication – 4 credits
- CMDM 220 (Approved Topics) – 4 credits
- BUSN 250 International Business (or approved alternative) – 4 credits
- BUSN 270 Business Ethics OR PHIL 107 Living Ethically – 4 credits
- BUSN 370 Business Law – 4 credits
- BUSN 343 Digital Marketing – 4 credits
- BUSN 345 Cases in Marketing Management – 4 credits
- ENGL 240 Intro to Creative Writing – 4 credits
- ENGL 270 Literary Form & Interpretation – 4 credits
- PHIL 110 Logic & Critical Reasoning – 4 credits
- PSYC 101 Intro to Psychology – 4 credits
- SOCI 110 Cultural Anthropology – 4 credits
- SPMG 222 Sport Marketing – 4 credits
- THDN 240 Playwriting – 4 credits