In less than 60 years, the annual championship game hosted by the National Football League (NFL) has become nothing less than a cultural phenomenon. The Super Bowl transcends the sport of football as the most-watched television show each year with extensive commercial and economic impacts.
Alan Ledford, associate professor of sport management and director of Wittenberg's Master of Sport Administration program, coordinated a volunteer work experience that allowed six students to spend Super Bowl weekend in Las Vegas for the big event. Max Patrick '24, Kaitlyn Miller '25, Brady Ramsey '25, Mckenna Bruce '24, Brennen Grubbs '24, and Jordan Brough '25, made the most of the educational opportunity, serving as members of the customer service staff to assist the thousands of guests attending the many events and activities associated with the Super Bowl.
"It went very well," Ledford said. "The group worked hard, networked, and met many folks from the sporting world. Our students experienced Super Bowl Week and Game Day from behind the scenes to learn the ins and outs of the business of hosting a mega-event. They gained a hands-on understanding of what it takes to plan, organize, and execute a true sporting event behemoth.
"Having a sport management experience at the Super Bowl is an impressive resume bullet point and conversation starter when interviewing and starting a career in the field."